BERGHAIN

Vendor "BERGHAIN" adopted the same name as the iconic German nightclub Berghain to evoke a festive and energetic atmosphere. While they could have replicated the original club's logo, they opted to create a unique branding style that would distinctly represent their own identity.

The logo design was inspired by the club's architecture: we sketched the building's silhouette and converted it into a vector graphic.

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A black-and-white color palette was chosen to subtly nod to the nightclub’s original aesthetic.

The primary logo features a white building silhouette on a black background, designed for use on light-colored images.

The secondary logo is an inverted version (black on white) for placement on darker backgrounds.

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The typography was also influenced by the Berlin nightclub’s design. Since the original font was custom-made, we selected “Cosmic Octo Bold” as the closest alternative — a bold, geometric typeface with rounded edges and a blocky, impactful appearance.

The final design was applied to marketplace listings. To maintain simplicity, the vendor chose to retain original product images and position the logo discreetly in the corners.

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After that, we made a one-of-a-kind description design for Archetyp listings.
We turned the resulting logo into text-based graphics, and now the vendor has unique art in ASCII format that instantly attracts the attention of customers.

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In addition, we created an animated banner for use on forums, Telegram channels, and the vendor's personal webstore.

Results

Following our branding efforts, BERGHAIN saw a significant increase in customer recognition and engagement, with sales increasing by 43% within the first three months.

The distinctive visual identity helped the vendor stand out in a crowded marketplace and establish a premium position in their niche.

43%

Increase in sales

67%

Better brand recognition

+210

New customers in first month

Currently Berghain dominates markets, being in the TOP-charts
of Nexus, Archetyp and Vortex, with 20k+ sales total.

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